In July 2023, an education consulting company led by an inspiring keynote speaker approached Redstitch to revitalize their online presence and attract more qualified leads. The company struggled to compete online due to limited brand visibility and a lackluster digital strategy, losing market share to competitors with well-established websites. To address these challenges, Redstitch developed a comprehensive plan to strengthen the client’s content strategy, optimize their website pages, and use data-driven insights to enhance overall reach and engagement.
Approach
Redstitch’s proven approach was implemented for the customer, beginning with clear objectives and strategic planning:
1. Content Strategy Development
• Over the first 13 months, Redstitch published 63 blog posts centered on educational strategies and trends.
• Each post was crafted with relevant keywords and aligned with the keynote speaker’s philosophy, ensuring the content appealed to both human audiences and search engine algorithms.
2. StoryBrand Pages
• Redstitch developed multiple StoryBrand pages to highlight the core offerings of the consulting company.
• By focusing on the educator’s narrative and the transformational journey provided, Redstitch created a powerful emotional connection that resonated with prospects.
3. Data Utilization
• Performance metrics were tracked through Google Search Console, allowing Redstitch to refine strategies based on real-time insights.
• Keyword targeting, content adjustments, and ongoing optimization were guided by data, ensuring sustained improvement.
Results
The results over approximately 7 months (from July 1st, 2023 to January 31st, 2024) were remarkable, showcasing the effectiveness of a consistent, high-quality content strategy combined with data-driven insights:
– Keyword Count Increase: 740% increase (+17,898 new keywords per month)
– Impressions: 563% increase (+267,578 impressions per month)
– Web Sessions: 834% increase (+21,019 sessions per month)
– Page Views: 714% increase (+27,096 page views per month)
– Leads Tracked: From unknown to 57 per month, with a positive trend
– New Users: 2,065% increase (+78,000 new users since July)
Conversion Insights
While average website conversion rates can vary by industry, Redstitch’s strategies focused on surpassing general benchmarks. Given that ecommerce conversion rates often range from 1.84% to 3.71%, and other industries average between 2.35% and 5.31%, the strong surge in traffic underscores a promising opportunity for even higher conversion gains.
"I hired Redstitch seven months ago to drive traffic to our website for sales and to ensure our website pages were optimized. We are already seeing the results of their efforts and the dollars we are spending are coming back to us."
Conclusion
By implementing a robust content plan, planning effective StoryBrand messaging, and continuously refining strategies based on data, Redstitch propelled this education consulting company toward significant growth in less than a year. The collaboration not only enhanced visibility and lead generation but also established the brand as a trusted authority in its field. As Redstitch and the client continue to refine and expand their initiatives, the prospects for ongoing growth and market influence are highly encouraging.
